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 China Wood Industry Network

Make product promotion more efficient

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Now, more and more exhibitors are interested in holding technical reports and product promotion meetings during the exhibition. But do you really understand the importance of technical presentations and product presentations? Are you really aware of what these two and a half hours mean to your company?

First of all, holding technical presentations has made it easy for your company to stand out from the numerous exhibitors. Visitors will feel your company's innovation and marketing
We are more confident in the strength of the company. Naturally, when you talk about business, you have a stronger sense of trust.

However, the significance is more than that. Let's take a closer look. Generally speaking, in an exhibition, visitors can't stay for more than 20 minutes in one booth, because there are still hundreds of booths and hundreds of companies waiting for him to understand and talk. So, one more minute of talking to visitors gives you more hope of winning customers. However, the technical report meeting and product promotion meeting give your company two and a half hours' time, which allows you to introduce the company's status, the latest products and technologies in an orderly and comprehensive way, and answer customers' questions at any time. If the presentation is going to be attractive, the audience will be focused on hearing it from the beginning to the end. In this way, you will virtually have two hours more publicity time in front of competitors. How precious time is at the exhibition!

So, how to make your own technical reports fascinating? How can I make my two and a half hours more efficient?

First of all, do a good job of preparatory work. Don't think it's all right to give the application form to the host organization. This is just the beginning. After submitting the form, we should contact the responsible person of the host organization to tell them which customers our company will invite to attend the meeting, and ask the organizer to assist in inviting them. At the same time, we can consult with the host organization on the form, content and other aspects of the report meeting, so as to make innovations and ensure good results.

Before the presentation meeting, we must actively invite customers, especially potential customers, not only to visit the booth, but also to listen to the presentation. That's the best time to build up corporate image and win trust.

The company's employees in the exhibition stand must have the most basic understanding of the technical report meeting to be held by the company, including the time, place, spokesperson and content. In this way, after the exhibition starts, visitors to the exhibition stand can be publicized at any time to encourage them to attend. This method is particularly effective when there are too many visitors to the stand. It can relieve the pressure of inadequate reception without worrying about losing potential customers.

There must be a staff member who is responsible for the audience registration on the spot, and from the beginning to the end. We should not only record the audience information in detail, but also pay attention to the journalists in the industry. Provide detailed information to reporters in a timely manner, which may give your company the opportunity to do free publicity in professional newspapers.

If possible, it is better to record the whole process of the report meeting with a video camera and make it into a CD together with the situation of the exhibition stand, which can be presented to customers after the meeting for long-term publicity.

These are just some basic methods. To make your meeting more value for money, you also need to use your brain, actively communicate with the organizer, and constantly let new ideas add to the meeting.