With the advent of the Internet era, network marketing is deeply sought after, and news marketing is highly respected as an important part of network marketing. In fact, it is not easy to write a high-quality press release. In addition to having a deep knowledge of copywriting and planning, one must have professional knowledge in one field, and more importantly, a sense of marketing promotion. Otherwise, the effect of news publicity will be greatly reduced
1、 A successful headline is half the battle
The first thing that network media presents to readers is the title, so whether the title is good or bad determines whether the reader is interested in your article. Therefore, when writing a news release, you must carefully consider the title, and also consider the audience of your news release publishing platform. After locking in good people, the more new and strange the title is, the better, In this way, the more people click on your article, the better the publicity effect will be. For the first time, add customer service Wei / core mycm0304 to give a contribution service = Sohu media, short book, 100, today's headlines, Zhihu column, choose one!
2、 Content into life language should be grounded
When we browse the news on the Internet, if the familiar words in our life often appear, we don't feel it is advertisement, such as what happened yesterday, what time this morning, so and so on. It is more like a news release, rather than an advertisement. Such as "Liu qiangdong as a tour guide, to show you around Jingdong distribution center" and so on, this is a good example. Moreover, try to use the first person, "I", "I", "the author" and so on in the press release. This is more intimate and authentic, and the readers are more likely to accept your way. Compared with the preciseness of traditional news language, the Internet era needs more lively and interesting language. Using a fashionable word is grounded to make readers read interesting.
3、 Gorgeous appearance is also necessary
If the layout of a news article is very chaotic, the readers are not in a mood to read it. Because it is too messy, it is very hard to read, including font, size, paragraph, key words, etc. the larger one is larger, and the smaller one is smaller. Therefore, we must pay attention to the typesetting.
Hubei Miaoyu network media Co., Ltd. is an Internet brand marketing and communication service organization. Its main business is network media promotion, social network marketing, news report publicity, etc. it focuses on providing network promotion, word-of-mouth marketing, brand promotion, media and other solutions for the majority of enterprises and individual customers People packaging, word-of-mouth communication and other needs. Meow media: 3569352006 Wei / Xing: mycm0304 / base: 15392816330