As we all know, press release can use news reports and related media resources to create good communication efficiency. At the same time, the form of press release release is also changeable, which plays a great role in corporate culture. The multi-level and multi angle marketing mode of press release can analyze the brand connotation and excavate potential customers from the whole corporate culture. The release of the press release is very beneficial to guide the market consumption, quickly improve the product popularity in a short period of time, and shape the brand reputation and credibility. So, if we want the effect of the press release to be more in line with the requirements of the enterprise, what aspects can we strive for?
1、 News planning
News planning is to carry out the overall idea of news marketing, as well as the implementation plan. At this stage, investment media network will also work out the topic direction of each news release, so that enterprises have a clear idea, which is the overall concept. If you just write one article and release one article, the power of news marketing will be greatly reduced by random release.
2、 Quality of press release writing
The creation of enterprise marketing news release is different from the traditional news. It needs to integrate the marketing information of the enterprise into the valuable news events and write a high-quality news soft article. Enterprise publicity in the form of news soft text can effectively reduce the target users' aversion and increase the reading rate
3、 Choose the right news release website
Website is the platform of news display. If enterprises want to make their news articles more widely spread, they must choose the news media websites with high weight and large flow. Such as sina.com, netease.com, tencent.com and sohu.com, some news headlines today are available. In this part, the editor points out two points. On the one hand, we should consider the influence of the media and its own flow, on the other hand, we should consider the inclusion of search engines. News releases are often continuously disseminated through search engines.
4、 Press release
This is the last part of the press release, and it is also the most important step. Press releases need to be released by professional news marketing promotion companies. Meow language media is a leading news release agency in China, with nearly 10000 network media resources, basically covering major domestic major portal websites, industry websites, we media platforms, regional major stations, etc. Through the first-hand media resources, the Internet is instantly covered, and the brand awareness and product recognition of enterprises are rapidly improved. For the first time, add customer service Wei / core mycm0304 to present a contribution service = Sohu media, Jianshu, baidu Baijia, today's headlines, Zhihu column, choose one!
Hubei Miaoyu network media Co., Ltd. is an Internet brand marketing and communication service organization. Its main business is network media promotion, social network marketing, news report publicity, etc. it focuses on providing professional network promotion, word-of-mouth marketing, brand promotion, media public relations and other solutions for the majority of enterprises and individual customers Brand publicity, character packaging, word-of-mouth communication and other needs. Meow media: 3569352006 Wei / Xing: mycm0304 / base: 15392816330
The above is the news marketing experience shared by Xiaobian, hoping to inspire and help enterprises to carry out news marketing