Publishing press releases is one of the common methods of brand marketing. No large company does not issue press releases, and no major event is not released through press releases. Since press releases are so important, how should we issue press releases?
1. Free channels
Enterprise employees can publish press releases to the company's website, official microblog, official blog, industry forum, etc. the advantage of this kind of platform is that it can be released free of charge. The disadvantage is that it does not have enough influence and is not authoritative enough. Therefore, when enterprises choose this channel, they still choose authoritative media channels to release news. However, issuing press releases is a routine and long-term work. Many companies choose to outsource this business, which not only saves costs but also is efficient.
2. Hold press conference
Through the way of holding a press conference, invite the mass media to participate in and write manuscripts for release. However, for enterprises, the cost is very high, and large enterprises with certain social reputation have such appeal and media attention. For the first time, add customer service Wei / core mycm0304 to present a contribution service = Sohu media, Jianshu, baidu Baijia, today's headlines, Zhihu column, choose one!
3. Enterprises establish media relations independently
Large enterprises generally have their own brand department or marketing planning department. There are special staff in the team to engage in media relations. If the enterprise has important news, it can be released through these media relations. The advantages of this method are that it is more direct, faster and less expensive; The disadvantages are that the work is difficult, the scope of media is small, the number of contributions is limited, and the release rate is low.
4. Soft text publishing platform
With the use of soft text publishing platform, there are many soft text recharge publishing platforms in the market. The advantages of this kind of platform are low cost, suitable for enterprises to publish large amount of papers, irregular publishing demand, and lack of manpower, communication costs can be saved through self-service publishing platform. Finally, the wall crack recommends that our meow media is still very useful. There are thousands of platforms in it, and the price is transparent. You can choose any media to publish.
Hubei Miaoyu network media Co., Ltd. is an Internet brand marketing and communication service organization. Its main business is network media promotion, social network marketing, news report publicity, etc. it focuses on providing professional network promotion, word-of-mouth marketing, brand promotion, media public relations and other solutions for the majority of enterprises and individual customers Brand publicity, character packaging, word-of-mouth communication and other needs. Meow media: 3569352006 Wei / Xing: mycm0304 / base: 15392816330